Film Africa is working with partners and filmmakers to bring sixty of the most awarded African films in recent history to global audiences.
Film Africa, the annual week-long festival that since 2011 has brought the year’s standout films of African origin/influence to select London cinemas, will for the first time this year ensure its festival’s line-up can be watched by anyone anywhere with access to an iOS, Android or desktop device. To celebrate this initiative that will bring the best of African cinema to many more than the 5,000 who attend the festival each year, Film Africa has partnered with the VOD platform Okiki and the London-based Africa-focused consultancy De Charles, to run an initial summer campaign titled Film Africa OnDemand.
Film Africa OnDemand will lead up to this year’s festival and excite old and new viewers by showing a collection of the most successful films to have appeared in the festival’s past six years. The campaign’s launch titles will include french animated drama Adama, which won best animated feature film at the European Film Awards in 2015, Nigerian cinema royalty Kunle Afolayan’s October 1, Phone Swap, and The Figurine, 2016 Tribeca Film Festival Jury award and 2nd place audience award winner Children of the Mountain, and the vastly original Coz ov Moni coined as the first Pidgin musical by the Ghanaian double-act the Fokn Bois.
Zeinab Badawi, BBC World News presenter and Chair of The Royal African Society commented:
“Africa’s rich culture and history has long gone untold in the global media, and platforms like Film Africa have been successful in bringing contemporary narratives from around the continent to diverse British audiences. The extended reach that this OnDemand initiative brings will further heighten knowledge and appreciation of some of the great talent in Africa whilst at the same time broadening perceptions of its people.”
Afua Hirsch, Sky News Education Editor and former West Africa correspondent for The Guardian, commented:
“There has been a glut of amazing artistic work in literature, music, film and the arts in general coming out of the whole of Africa for a while now, but quality and recognized platforms on which they can be showcased to audiences have not yet kept up. I feel there need to be more initiatives like Film Africa OnDemand and platforms like Okiki built over the coming years to do the work of African artists justice.”
Miguel Rosales, Director or Gurumbe: Afro-Andalusian Memories – Film Africa 2016 selection commented:
“Having had my title in Film Africa 2016, I love the awareness and engagement the platform gives to passionate filmmakers telling different stories outside of the mainstream. I think Film Africa OnDemand will allow more audiences to engage with the richness that exists in other cultures, communities and lives.”